Survival-Readiness

JioCinema’s entry into the OTT landscape marked a pivotal moment in India’s digital entertainment space. Backed by Reliance Jio's massive telecom infrastructure, JioCinema was uniquely positioned to offer accessible and affordable streaming. By bundling the service with data plans and offering a large collection of Bollywood films, regional movies, web series, and live sports, JioCinema quickly became a household name. Its recent acquisition of digital rights for major sporting events, including the Indian Premier League (IPL), has further solidified its place in the OTT hierarchy. The evolution of OTT platforms has also reshaped advertising and content monetization. Subscription-based models (SVOD), ad-supported platforms (AVOD), and hybrid systems are now widely used. Advertisers are increasingly investing in OTT due to its ability to target audiences more precisely than traditional TV. Additionally, the COVID-19 pandemic accelerated the shift to digital streaming as people turned to online content during lockdowns.
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